News + Thought — Skywire https://skywire.co.uk/news Latest news, insights and thought leadership from Skywire, a digital agency in London. en-gb Thu, 16 Jul 2026 16:00:00 GMT Can SEO Go Too Far? Why Over-Optimising Can Hurt Rankings https://skywire.co.uk/news/can-seo-go-too-far https://skywire.co.uk/news/can-seo-go-too-far Thu, 16 Jul 2026 16:00:00 GMT Marketing + Performance Email Tracking Pixel Rules in France & Italy: What To Know https://skywire.co.uk/news/email-pixel-tracking-consent-update https://skywire.co.uk/news/email-pixel-tracking-consent-update Thu, 09 Jul 2026 16:00:00 GMT Marketing + Performance Luxury & the rise of agentic commerce | Skywire https://skywire.co.uk/news/luxury-and-the-rise-of-agentic-commerce https://skywire.co.uk/news/luxury-and-the-rise-of-agentic-commerce Thu, 02 Jul 2026 09:00:00 GMT David Alexander Technology + Engineering How advertising on LLMs is changing Digital Marketing https://skywire.co.uk/news/how-does-advertising-work-LLMs https://skywire.co.uk/news/how-does-advertising-work-LLMs Thu, 25 Jun 2026 16:00:00 GMT Felix Truckel Marketing + Performance ChatGPT & AI-Powered Ads | Skywire https://skywire.co.uk/news/chatgpt-ai-powered-ads https://skywire.co.uk/news/chatgpt-ai-powered-ads Fri, 19 Jun 2026 09:00:00 GMT Simon Hall Marketing + Performance How to guide customers through a complex user journey https://skywire.co.uk/news/how-to-guide-customers-complex-user-journey https://skywire.co.uk/news/how-to-guide-customers-complex-user-journey Wed, 17 Jun 2026 23:00:00 GMT Marketing + Performance Is there still space to tell your brand story on an LLM? https://skywire.co.uk/news/is-there-space-to-tell-brand-story-LLM https://skywire.co.uk/news/is-there-space-to-tell-brand-story-LLM Wed, 17 Jun 2026 23:00:00 GMT Simon Hall Marketing + Performance Which AI Image Generator Is Best? Midjourney, Gemini or GPT? https://skywire.co.uk/news/does-ai-threaten-the-exclusivity-that-luxury-brands-rely-on https://skywire.co.uk/news/does-ai-threaten-the-exclusivity-that-luxury-brands-rely-on Thu, 11 Jun 2026 15:00:00 GMT Marketing + Performance Luxury Brand Psychology | Skywire https://skywire.co.uk/news/the-psychology-of-luxury-branding https://skywire.co.uk/news/the-psychology-of-luxury-branding Wed, 10 Jun 2026 23:00:00 GMT Marketing + Performance Luxury Jewellery Marketing Trends | Skywire https://skywire.co.uk/news/how-are-luxury-jewellery-brands-shaping-ecommerce https://skywire.co.uk/news/how-are-luxury-jewellery-brands-shaping-ecommerce Thu, 04 Jun 2026 12:00:00 GMT Technology + Engineering Which AI Image Generator Is Best? Midjourney, Gemini or GPT? https://skywire.co.uk/news/ai-and-the-purchasing-journey https://skywire.co.uk/news/ai-and-the-purchasing-journey Wed, 27 May 2026 15:00:00 GMT Simon Hall Marketing + Performance Which AI Image Generator Is Best? Midjourney, Gemini or GPT? https://skywire.co.uk/news/which-ai-image-generator-is-best https://skywire.co.uk/news/which-ai-image-generator-is-best Tue, 12 May 2026 15:00:00 GMT Tom Wittlin Creative + Experience Introducing Skywire AI https://skywire.co.uk/news/introducing-skywire-ai https://skywire.co.uk/news/introducing-skywire-ai Tue, 05 May 2026 16:00:00 GMT Simon Hall Marketing + Performance How advertising on LLMs is changing Digital Marketing https://skywire.co.uk/news/ai-for-leaner-business-growth https://skywire.co.uk/news/ai-for-leaner-business-growth Tue, 21 Apr 2026 16:00:00 GMT Simon Hall Marketing + Performance ChatGPT, Gemini or Claude: Which Drives Business Discovery? https://skywire.co.uk/news/chatgpt-vs-claude-vs-gemini-business-discovery https://skywire.co.uk/news/chatgpt-vs-claude-vs-gemini-business-discovery Tue, 14 Apr 2026 16:00:00 GMT Felix Truckel Marketing + Performance Telling the story of your brand heritage https://skywire.co.uk/news/telling-the-story-of-your-brand-heritage https://skywire.co.uk/news/telling-the-story-of-your-brand-heritage Tue, 31 Mar 2026 00:00:00 GMT Simon Hall Marketing + Performance How to Own Your Brand Heritage https://skywire.co.uk/news/how-to-own-your-brand-heritage https://skywire.co.uk/news/how-to-own-your-brand-heritage Thu, 19 Mar 2026 09:00:00 GMT Nick Lyford Marketing + Performance From Cart to Heart: Insights from Valentine's Day 2026 https://skywire.co.uk/news/from-heart-to-cart-valentines-day-insights https://skywire.co.uk/news/from-heart-to-cart-valentines-day-insights Wed, 18 Feb 2026 17:00:00 GMT Technology + Engineering Ecommerce Interior Design Trends | Skywire https://skywire.co.uk/news/interior-design-ecommerce-trends https://skywire.co.uk/news/interior-design-ecommerce-trends Tue, 17 Feb 2026 11:00:00 GMT Technology + Engineering Luxury Brand Growth Strategies | Skywire Market Insights https://skywire.co.uk/news/lectra-study-luxury-brands-new-strategies-growth https://skywire.co.uk/news/lectra-study-luxury-brands-new-strategies-growth Thu, 05 Feb 2026 08:00:00 GMT Simon Hall Marketing + Performance