Positive Luxury
Design + Build
Skywire was appointed by Positive Luxury to evolve its brand identity, marketing communications, and digital platforms. Our work included developing the Butterfly Mark certification logo system around the existing Butterfly icon, originally designed by Barny Macaulay.
Aligning on a sustainable approach, our creative team developed a concept that adopted a low carbon approach to their website.
Sustainable UX and a lean website design focused on lighter weight content through preferred text over image, system only fonts, and an energy saving night mode.
Leading Green provider, Kinsta.com was selected to host the site.
Services include:
- Brand Identity and Brand Bible development
- Creative Concept and UX/UI
- Technical build on WordPress with various 3rd party systems integrations
- Media and Knowledge center with free, paid for and members-only viewable content
- CRM creative and delivery through Hubspot
- SEO definition and implementation
- Members area with elevated content, forums, awards and dashboards for sustainability monitoring
Brand identity + certification mark
Skywire evolved Positive Luxury’s brand identity and developed the Butterfly Mark certification logo system around the existing Butterfly icon, originally designed by Barny Macaulay.
We also devised a comprehensive Brand Bible to ensure consistent application across the wider brand.
The Butterfly Mark
The Butterfly Mark, provides consumers with independent verified evidence. Luxury businesses can now soar in adherence with the highest standards of sustainability.